Our Story

Haiduc London was born from a passion, not a business plan. 

Co-founded by Rowan Row, one of the UK’s biggest fashion influencers with millions of followers across all social media platforms. The brand was built on a simple but rare belief: that a great suit should feel like it was made just for you, even if it wasn’t.

Rowan’s journey began long before the spotlight. As a young man with an eye for tailoring and a deep appreciation for timeless style, he was often frustrated by the lack of ready-to-wear suits that combined sharp fit, premium quality, and individuality. Most were either mass-produced or overly formal. Nothing felt personal.

Through Haiduc London, Rowan set out to change that. Every suit is produced in limited numbers, designed to stand out quietly, not scream and made to wear effortlessly across the day, from meetings to midnight.

This is more than a brand to Rowan. It’s his answer to a fashion world that too often chooses trend over character. With Haiduc London, he wants to help others rediscover the confidence that only a well-cut, well-worn suit can bring not just for special occasions, but as a daily signature.

Welcome to Haiduc London. Tailored to move with you. Designed to feel like you.